Here's a pretty interesting video from Random House that briefly explores the processes of creating a book, from editing to e-readers and everything in between. Thanks to Margaret Larsen over at Words & Works for sharing this with me.
They make it look so simple!
A tremendously interesting video and an insight into a well executed teamwork process.
However, having spent 35 years in and consulting to American Industry I know this is the way these dedicated folk would like it to be.
The publishing of a poorly written, poorly edited book with mediocre ‘wrapping’…but, with unbelievable marketing hype appears to be more the actual process.
I need go no further than “Fifty Shades Of Grey” published by Vintage Books and imprint of no other than Random House to provide a screaming example of the ‘Work Around’ this video’s process.
I trust this comment is not viewed as sour grapes but simply an example of the reality of the power of exigencies in a truly struggling industry.
No. Not at all. It amazes me what comes out of big publishing houses these days. I think it's about what they think they can sell and then selling it as fast as they can. Not a whole lot of literary integrity in that process.
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